How to market your Indie Game

Mastering Indie Game Marketing: A Comprehensive Guide Unlock the secrets to successful indie game marketing with this in-depth 7-minute video. Learn essential tips and tricks on where and how to promote your indie video game effectively. Discover the key components of a compelling press kit, including what to include to grab the attention of the …

Crafting a Targeted Indie Game Marketing Strategy

Establishing your target audience is a critical step when venturing into a new game or conceptualizing one. Unlike mainstream marketing, indie game marketing requires actively seeking out your audience, as you can’t rely on them finding you. This article delves into the unique challenges of indie game marketing and offers foundational tips to effectively reach …

Start Your Marketing Journey Early: A Crucial Prelude to Game Release Success

Embarking on the journey of releasing an indie game demands more than just the game itself — especially in the ever-evolving landscape of the gaming industry. Gone are the days when a Steam release could effortlessly draw millions of eyes and ensure success. Today, in the era of 2023, developers must recognize the critical role …

Navigating Steam Curators for Indie Game PR

In the realm of indie game marketing, the question often arises, especially for newer developers: Should you send review copies of your game to Steam Curators? If you’ve launched a game on Steam, you’re likely familiar with the influx of requests from the curator community around your game’s launch. However, for many indie developers, dealing …